July 30, 2012


Chesapeake Insurance Advisors, Inc. (CIA), a leading employee benefits agency based in New Castle, Delaware, has begun offering the Bright Choices® Exchange, a market-leading private exchange operated by Liazon Corporation. “CIA is excited to partner with Liazon and offer the Bright Choices Exchange – a revolution in buying and delivering employee benefits – to Delaware and its surrounding states.” says Robert Houser, Chesapeake Insurance Advisors CEO. Benefits available through the Bright Choices Exchange include health, dental, vision, life and disability coverage, among other benefits, from various national and regional insurance providers.


CIA has selected a proven, comprehensive solution in the Bright Choices Exchange. As the leading Consumer-Centric Benefits provider, Liazon now serves more than 2,200 companies nationwide, ranging in size from micro-employers to companies with over 2,500 employees.


CIA is introducing the private insurance exchange to the Delaware marketplace and surrounding states. CIA began marketing the Bright Choices Exchange a few months ago to employers and through various broker partnerships.


With customers looking for ways to keep health care costs down, “they want an innovative solution to control the ever-rising costs of benefits, particularly health insurance, while offering greater choice and coverage options to employees,” says Houser. “Bright Choices not only gives employees more choices, but gives them personal guidance utilizing proprietary decision support technology,” he adds.


“Progressive brokers like CIA are looking for new solutions to bring better benefits options to their clients,” said Michael Karp, Chief Revenue Officer at Liazon. “The Bright Choices Exchange helps businesses control costs while increasing employee satisfaction – a rare combination.”


Chesapeake Insurance Advisors, Inc. is celebrating its 10th Anniversary. With 100% focus on delivering innovative employee benefit solutions, their executive management team has well over 100 years of combined experience gained from prominent health insurance carriers and employee benefit brokerages.

Mr. Houser concluded, “the online benefits exchange further enhances our commitment to innovative solutions and superior service. It will enable our clients to recruit and retain key employees in their respective competitive marketplace.”